Most of our work is confidential, but there are some publicly available reports which demonstrate the kind of approach we take.....

 

THE LOYALTY CHALLENGE (2006): How Consumer Magazine Subscriptions Work
	Consumer research, qualitative and quantitative, investigating why subscribers subscribe and non-subscribers do not. Click here to download the full report free [PDF format 225Kb]
MAGAZINES & THE INDEPENDENT RETAILER (2003): The Retail & Consumer Perspective.
	The complete overview of how independent retailers operate and what the magazine consumer thinks of them. Click here for a free download of the management summary. [PDF format 197Kb]
MAGAZINES & THE MULTIPLE RETAILER (2003): The Consumer Perspective.
	Interviews with consumers about how they shop for magazines in high street and supermarket outlets and how this differs from independent newsagents. Click here for a free download of the management summary. [PDF format 141Kb]
MEN’S LIFESTYLE MAGAZINES (2002):
	Mapping out the issues facing the magazines in this highly competitive sector. Click here for a free download of an outline presentation [PDF format 2.28Mb]
BRANDING FOR TOMORROW'S PUBLISHER (1998):
	Brand assessment techniques for magazine publishers with a review of the organisational implications of branding. Click here to download the full report free [PDF format 268Kb]