Reports

 


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Most of our work is confidential, but there are some publicly available reports which demonstrate the kind of approach we take.....

 
 
THE LOYALTY CHALLENGE (2006):
How Consumer Magazine Subscriptions Work
  Consumer research, qualitative and quantitative, investigating why
subscribers subscribe and non-subscribers do not. Click here to
download the full report free [PDF format 225Kb]

MAGAZINES & THE INDEPENDENT RETAILER (2003):
The Retail & Consumer Perspective.
  The complete overview of how independent retailers operate and what the magazine consumer thinks of them. Click here for a free download of the management summary. [PDF format 197Kb]

MAGAZINES & THE MULTIPLE RETAILER (2003):
The Consumer Perspective.
  Interviews with consumers about how they shop for magazines in high street and supermarket outlets and how this differs from independent newsagents. Click here for a free download of the management summary. [PDF format 141Kb]

MEN’S LIFESTYLE MAGAZINES (2002):
  Mapping out the issues facing the magazines in this highly competitive sector. Click here for a free download of an outline presentation [PDF format 2.28Mb]

BRANDING FOR TOMORROW'S PUBLISHER (1998):
 

Brand assessment techniques for magazine publishers with a review of the
organisational implications of branding. Click here to download the
full report free [PDF format 268Kb]

 

 
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