MAGAZINE NEWS (February 2007)
"Loyalty key to subscription success."
Publishers are set to benefit from a PPA research study shedding new
light on consumer attitudes towards subscriptions.... Jim Bilton, director
of Brandlab, shared some highlights from the new research...."The
research is extensive and far-reaching and has relevance outside the
subscriptions community" said Jess Burney, BBC Worldwide. "It
is essential reading for anyone who wants to be forward-thinking about
their circulation strategy."
"The loyalty challenge: how magazine subscriptions work."
With retail sales becoming increasingly volatile, where does subscribing
fit into consumer purchasing patterns for magazines? That question lies
at the centre of a research project commissioned by the PPA in association
with Royal Mail. Brandlab ran a series of focus groups and an online quantitative
here to download the full article [PDF format].
TMB WEEKLY (November
"Magazine subscribers don't live in silos, delegates warned."
"Consumers don't live in silos and neither should we"
delegates were warned at the PPA Magazine Subscriptions conference last
week, where Jim Bilton, director of Brandlab, called for an holistic approach
in the promotion of subscriptions. More coverage featured in MAGAZINE
NEWS (December 2006).
"Why did they do that? Understanding consumer purchasing."
The prospective magazine buyer is standing in front of the rack, browsing.
What can you do ensure that it's your title that ends up in the shopping
basket and not your rivals'?
here to download the full article [PDF format]
" A special mission"
In order to help retailers maximise their magazine sales, Future Publishing
commissioned Wessenden Marketing's Brandlab to look at how and by whom
specialist magazines are bought. Chris Spratling, Future's Retail Sales
Director: "The research has shown that our typical customers are
not only buying specialist or computer magazines. They also buy a selection
of mainstream titles from FHM to What Car? It also shows that, unlike
with consumer titles, buyers of specialist magazines are loyal to their
favourites, but will nor ask for what they want if they do not see it,
so good retail display is essential...."
" Mounting sales?"
Wessenden Marketing's Brandlab conducted independent research for Future
on how consumers view their covermounts. "We videotaped people
in-store as they were buying their magazines and then interviewed them
after the purchase. One of the research's main findings was how readers
of different magazine sectors looked for different values in their covermounts.
In the computer gaming sector, covermounts are seen as an integral part
of the product. In the PC computing sector they are seen as a promotional
extension. In the entertainment sector, readers see it an an extra......."
" Independent Retailers - the future of magazine sales?"
RETAIL NEWSAGENT (10 October
As the retail multiples continue to grow in share and power, does the
independent retailer offer a refuge for a magazine business that is
coming under increasing pressure? Click
here to download presentation charts [PDF format 100Kb]
" Survey suggests consumers prefer the bigger stores"
(9 October 2003)
Results from a recent survey by Wessenden's Brandlab shows that more
people look to buy magazines at supermarket or high street stores than
at independent retailers.........
" Sparks fly as the magazine sector explodes"
Research commissioned by the PPA from Wessenden Marketing's Brandlab
showed that each retail sector has different strengths, and that consumers
use different outlets for different kinds of magazine purchase......
" Independently minded"
Independent retailers are the backbone of the magazine business
and, in spite of their declining numbers, have an abiding place in consumer
buying habits. This is the very clear message from a recent research project
from PPA's Selling Magazines programme which commissioned Wessenden Marketing's
Brandlab to look at this whole area......